
A series of easy-to-use checklists used to write, edit, and proofread countless seven-figure campaigns.
The 6‑pronged structure that, if you use it, will make your offer so strong it would be silly to refuse it.
The "Loose Dog" test your copy must pass before you spend a dime on an ad.
Know which lead type to write for your specific audience (and the one to avoid).
A tried and true tactic, used by almost every romance novelist to make her book irresistible to her readers.
An easy 4‑letter word to find and kill limp copy.

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